Have you been considering investing more of your budget into video advertising? That’s good thinking but, if you have not been considering video advertising, you might want to sit and rethink today. Introducing video advertising into your marketing plan can shoot your sales right through the roof. Several global brands can swear by this.
Here are six reasons why you should immediately adopt video advertising.
Video ads increase sales: If your aim is to achieve increased sales, then you should consider video advertising. The biggest names in online marketplaces, including Amazon and eBay, have reported that adding a video to a product description would actively increase the chances of a shopper buying that item by up to 35%. This advertising technique works effectively for sales.
Video Increases Trust: Conversions and sales are based on a foundation of trust. But establishing trust should be a stand-alone objective. The foundation of marketing strategy is building long-lasting relationships and trust. Videos can increase trust. Some customers are still hesitant to purchase goods and services online because they worry about fraud and scams. However, good marketing videos talk about your items in a casual way. Because it gives an impression of an individualized approach, 57% of consumers stated that seeing videos increased their confidence in making online purchases.
Search engines love video ads: There are deliberate tweaks to search engine algorithms that present certain sites higher on the rankings page, because of the priority on video content. Embedding video ads on your website increases the likelihood that your target audience will find you when searching for relevant information.
Video ads simplify your message: Video has the ability to show and tell at the same time. So, you can say more in a shorter amount of time on video as compared to text, as it’s engaging to the senses. It is prime to getting and keeping your customers’ focused.
It is proven that audiences connect better with videos: Through videos, you invoke emotions, which is vital for sales. Your product instantly connects with the viewer’s emotions through sound and sight. This technique creates a relationship, which translates to consumer loyalty.
Videos ads create more organic traffic: All the major search engines including Google and Bing now show sales videos on the search result pages, which makes videos a great way to increase organic traffic. While other platforms like YouTube and Vimeo allows you to add website links and description to your video. This is a perfect channel for lead generation, which can be translated into sales.
Videos ads have the ability to tell your whole brand story in 30 seconds while engaging and intriguing your potential customers at the same time. This makes the benefits of videos for your business literally countless.
