If you would like a guaranteed way to finally dominate your market and make them sing your name like it’s a club banger… then this is the most exciting message you’ll ever read.
Here is why:
PR can be a powerful tool to help increase sales. By creating positive publicity and generating media coverage, you can create awareness and interest in your product or service, which can lead to more sales.
But you might ask, “does PR still work?”
That’s a bold question that’s quite similar to asking if the sun still rises in the morning.
Well, if we are being honest, most businesses are too cheap to invest decently in PR. So, they end up doing it themselves, which is usually a recipe for disaster.
You might have taken the cut-and-join approach and ended up squandering an already insufficient budget. Then, you result to praying and hoping that maybe, just maybe by some force beyond your understanding, your approach would work… but it hardly ever does.
While that is happening, the competition is flanking you and claiming the customers that could have been yours if only you did your PR right… and NOW, you want to do something about it.