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MAKE THE WORLD PAUSE AND RUN IN YOUR DIRECTION WITH A HIDDEN TRUTH THAT WORKS LIKE MAGIC.

When you set out and launched your business, the end game for you was to build market dominance and pull in tons of revenue. Well, how’s that working out for you?

If at this stage, you haven’t shattered that goal with a mighty (financial) punch, then you’ve been missing out on the ‘wonder working’ power of radio advertising.

Now if you belong to the group of people who think radio advertising is obsolete, then we have shocking statistics that prove that you have been shooting yourself in the legs. But cheer up because all hope is not lost.

Read on to see how.

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WHAT YOU DON’T KNOW

Recent studies conducted by BBG have suggested that radio remains a popular choice for news consumption in Nigeria. With an overall figure of 77.4%, radio is the leading news platform, with more than seven out of every ten individuals across all major demographic groups tuning in for news and entertainment.

As a matter of fact, radio advertising has grown by a whopping 73% between 2015 and 2022; buttressing the fact that this seemingly old medium is not letting go of the reins any time soon.

Research by Leads showed that 74% of listeners admitted to being more attentive when listening to the radio than watching the TV or keeping up with other forms of digital ads.

So, if you have not taken advantage of the potential that radio advertising and commercials offer, then you have yet to tap into an opportunity for substantial revenue.

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Radio Advert
Radio Advert

TRIED AND TRUE

Radio advertising provides a powerful tool for precision targeting; this allows businesses to reach their desired audiences by demographics, locations, and event- or genre-specific markets. Unlike other media of advertising, radio offers advertisers a unique advantage, with its exceptional portability and accessibility.

Have you ever seen anyone read a newspaper while driving? How about seeing someone read the newspaper while exercising in the gym? This “anywhere, anytime medium” called radio, is one of the few forms of media that can easily reach people on the move, including those in vehicles and other difficult-to-reach locations.

Smart advertisers are capitalizing on radio’s portability to reach audiences that would otherwise be inaccessible. So, you’re consciously throwing away millions by not tapping into the potentials of radio advertising.

The misconception that radio advertising is expensive is incorrect; in fact, it has become one of the most cost-efficient forms of traditional advertising today. What this means is that you can spend less on your marketing budget and gain much more in return.

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THE ICING ON THE CAKE

With the right approach, radio can be an incredibly effective way to build brand recognition, increase sales, and grow your customer base. However, creating radio ads that are engaging and effective requires a great deal of creativity and marketing expertise. This is where an advertising agency like Rage can help.

With over a decade of experience under our sleeves, we understand and utilize the complexities of radio to target specific “touchpoints.” From radio media buying, script and jingle creation, to influencer marketing, we have helped over 50 brands reach their target market with effective radio advertising campaigns on the most popular radio stations throughout Nigeria.

We craft radio ads in a way that resonates with our client’s target audience and have helped help them manage and track the campaigns’ performance.

So, if you’re a business that means business, grab this opportunity.

CLAIM YOUR 30 MINUTES STRATEGY SESSION
*$1000* Free for your first time

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OUR LONG STORY

O A Scaled

Since 2017, client after client, Rage Media Group has continuously grown brands and redefined businesses in more than 10 industries. Asides from being marketing rockstars we pride ourselves in having an insatiable drive to transform your brand through creativity and innovation while achieving excellence in our execution.

Our team consists of experts in Public Relations, Tech & Innovation, Advertising, Digital Marketing, Creative Storytelling, Visual communications, Marketing Strategy and Brand Management. We maintain a fluid working space and a work culture that stimulates creativity.

At Rage Media, we have partnered with clients in several industries driving growth and delivering creative business solutions in various sectors such as Real Estate, Aviation, Oil & Gas, Politics, FMCG, Mobile technology, Government and non-profits, Hospitality & Tourism, Blockchain Technology, Automobile, Beauty Cosmetics, Entertainment and Financial Services.

Through years of serving our clients, helping them rake in thousands of dollars in revenue, and helping them smash bigger goals, we have developed an acute understanding of challenges and the criticality of nurturing brand-to-consumer, brand-to-partner, and partner-to-consumer relationships. We explore this depth of knowledge to create relevant solutions for all our clients, even as we tell the world your brand’s story.

We are disrupting the creative industry in Nigeria through our unique work culture and divergent methods. According to the president of the Association of Advertising Agencies of Nigeria, “the future of advertising in Nigeria belongs to us” but we are going beyond that to become Africa’s largest media group.

Now that you’ve learnt all about us…

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