If you think you have your marketing strategy figured out, think again.
Just like everything around us, marketing is changing at such a fast pace that many businesses will not be able to keep up with it. As modern consumers grow savvier; they hate to be sold to. So, if your marketing has been about just listing statistics, facts, and the advantages of your products and services – which of course looks like the proper thing to do, then your business will lose even more money than you can afford.
We know that you have a great product or service, a willing and ready market, a solid marketing budget, an active online following, and maybe you even have an advertising agency looking into creating amazing ad campaigns for your business, but until you understand that your current marketing style is fast becoming ineffective and obsolete, you will continue to have low sales and spend a lot of money on nothing.
Now might just be the time to make a change in your strategy.
If you intend your brand to remain relevant in the long run, begin by understanding that contemporary marketing is changing, and to thrive in the market, you have to be better positioned to embrace and utilize this change.
For many years, in a bid to communicate better with customers, brands have trimmed down their marketing messages to simple, easy to understand ideas. The general consensus has been that the simpler the message, the more you are likely to convert but the stakes are a lot higher now. More than ever before, customers are looking for a real connection and your conventional marketing style will not appeal to them on this deeper level.
Now that is where storytelling comes to play. Storytelling is about pulling at the heartstrings of your customers through your seamless combination of emotions and logic in a coherent narrative. Everyone likes a good story, regardless of who you are, where you’re from, or what age you are, so your business has to lead with the unique and often untold backstory of your brand’s products or services.
In the words of Seth Godin, ‘’marketing is no longer about the stuff you make but the stories you tell.” According to research by Headstream, if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.
Storytelling is not the ultimate, but it is a profitable starting and end point. You might be a good brand or salesperson by knowing how to talk about your offerings, but knowing how to tell a great story is the game-changer your brand needs. Rehearsing your brand history might be a tempting way to tell your story, and that is why an agency with years of experience, fool-proof strategies, and a 360° approach to brand storytelling might just be what saves your business in the coming years.
Rage Media Group – masters of storytelling – have understood that a real, personal interaction is more valuable than the glitz of prestige advertising. With years of industry experience, we have developed unique and captivating ways of giving our clients what they want by humanizing their businesses and services.
Using a futuristic approach to storytelling, we are positioned to understand changing trends and adapt story types to meet and exceed our client’s business goals and expectations.
o get your business on course and repositioned, get in touch today and let’s tell your story in the most captivating and profitable way possible.